Description
People scroll on social media to get entertained, to spend some good time. But certainly not to be sold to. Instagram is a sharing app, a social one. Your goal is to attract people in, that have interests, aspirations and pain points in common. This is your niche: the specific problem your brand is solving that a specific group of people have in common.
I want you to switch your mindset today.
FOCUS on that problem, that upgrade, that outcome.
Your content strategy starts from there…